Branding | The Learning Consultants

I started with a deep look at the mission and values of the organization and from there started to iterate and conceptualize how those ideals and values could be reflected in the visual identity of the brand.

The Learning Consultants Mission

“The LC is committed to improving our clients’ quality of life by maximizing the extent to which our neurodiverse learners participate in society with enjoyment. We deliver high-quality behavior analytic services, producing generative learners who engage in meaningful relationships with their families and communities. We apply evidence-based practices, use precision measurement, and build on clients’ strengths, all while having fun.

As behavior scientists, we aim to make advances in behavioral service quality for children and families by fostering learning and development, supporting innovation, and disseminating our practices. The LC promotes a respectful and ethical culture through collaborative and nurturing relationships with stakeholders and a proactive, assent-based, and compassionate approach to our work.“

Brand Values: Compassion, Precision, Fun, Integrity, Progress, Accountability, Community.

Concept: In particular, the brand typography, colors and elements needed to project these values. Pulling from the original logo and color scheme the vibrancy of the colors was turned up to energize the brand.  Also, I incorporated a complex and non symmetric pattern to reflect diversity, community and compassion. This pattern shows that there are many different pieces that collectively create something beautiful.

Color:  The colors selected are complementary and analogous. These colors use contrasting and harmonious elements of color theory to create a comfortable yet bold statement. One of the ways in which this may be utilized as a reflection of the mission statement and values is by creating opportunities for employees to select the background color for the logo when using it.  This expresses the brand’s culture by providing autonomy, alignment and fun.

Typography: The crisp but rounded letters convey precision while also being welcoming and fun. Infused with fun throughout every element and choice while still projecting precision and professionalism.

Mark: For the brand mark the primary letters (which is often how the brand is referred) were arranged with the L mimicking the axis of a chart and the C smaller to mimic a data point. While the mark doesn’t show a celeration line it does show that you have to start with collecting data to move forward.

Website: For company website I evaluated and analyzed the customer experience in relation to the brand values and goals.  With this in mind I reworked the menu, content and visual design of each page.  I needed every aspect of the website to reflect who this company is and what they are working towards.  This meant incorporating video footage, new photography and their. bright bold brand colors to organize and present information.

This was a super special project to work on for me because I serve as the president of this company’s board and I believe deeply in their mission to improve the lives of children and family with compassionate, data-driven care.

xoxo,

Kel